Keynote Interview: Taking the NBL Global: A Digital Playbook for Expansion & Fan Growth
| Tuesday, April 29, 2025 |
| 1:25 PM - 1:55 PM |
Details
Join David Stevenson, CEO of the National Basketball League (NBL), for an exclusive keynote interview that explores his vision for transforming the NBL into a global powerhouse. With a career that spans executive leadership roles, including CEO of Western Bulldogs AFL team and senior positions at Nike in China, Stevenson brings a wealth of experience in driving brand growth, expanding market presence, and navigating the complexities of international business.
Stevenson will unveil the NBL’s strategy for establishing itself as a premier basketball league on the world stage. From capitalising on the league's unique strengths to cultivating a loyal global fan base and securing strategic international partnerships, Stevenson will provide a behind-the-scenes look at how the NBL is positioning itself for future success.
Drawing on his expertise in sport, business, and global branding, Stevenson’s interview offers not only a deep dive into the NBL’s international strategy but also valuable insights that can inspire and guide anyone looking to expand their brand and business in the competitive world of sport.
Speaker
David Stevenson
Chief Executive Officer
NBL
Speaker
Biography
Delivered outstanding results as a CEO, Senior Executive and Non Executive Director across the Sports, Consumer Goods, Retail, Health & Government sectors with NBL Group, Nike, AFL, Western Bulldogs, Dental Health Services Victoria & Foot Locker in both Australia and Internationally.
Currently CEO of the National Basketball League Group, which includes the NBL, soon to be WNBL, NBL1, NBA2k, Entertainment content and supporting businesses. The NBL is the fastest growing sports league in Australia and New Zealand, delivering strong growth of 30%+ across all metrics over the last 18 months.
Chair
Hans Westerbeek
Professor of International Sport Business
Victoria University
