Tuesday, April 29, 2025

12:15 PM - 12:45 PM

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Details

As digital transformation accelerates, generative AI is reshaping how sports organisations understand and engage their audiences. In this insightful keynote, Simon Tyrrell, Head of Product at iReel, will explore how AI-driven segmentation is revolutionising marketing strategies across the sport industry. iReel, an Australian sports technology company, is at the forefront of combining deep sports industry knowledge with advanced AI solutions. Tyrrell will showcase how AI-powered platforms are enabling hyper-personalised fan experiences, predictive audience targeting, and real-time engagement optimisation. Key topics include: - The shift from traditional segmentation to AI-driven personalisation - How predictive analytics can drive fan loyalty and increase commercial returns - The role of generative AI in content creation, sponsorship activation, and dynamic advertising

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Chair