Data Driven Decision Making in World Cricket
| Tuesday, April 29, 2025 |
| 2:00 PM - 2:30 PM |
Details
Alex Lavelle, Executive General Manager of Digital, Marketing and Communications at Cricket Australia, will take the stage in a keynote interview to discuss the transformative role of data in shaping the future of cricket. In this compelling session, ‘Data-Driven Decision Making in World Cricket’, Lavelle will explore how data analytics is revolutionising everything from team performance and fan engagement to marketing strategies and operational efficiency.
With cricket’s rich tradition now intersecting with cutting-edge technology, Lavelle will share insights into how Cricket Australia leverages data to drive innovation, inform and improve decision-making both on and off field, and stay ahead in a competitive global landscape. From understanding fan behaviour to helping to optimise player performance, this session will offer practical examples and future-forward strategies for applying data in the sport.
Whether you’re a cricket enthusiast or a leader in the business of sport, this session will provide a valuable look at how data is shaping the game on and off the field.
Speaker
Alex Lavelle
Executive General Manager of Digital, Marketing & Communications
Cricket Australia
Speaker
Biography
Alex Lavelle runs the teams at Cricket Australia responsible for ensuring the awesome game of cricket is being discussed, watched, played, read about and attended all across Australia. As EGM of Digital, Marketing and Communications, Alex leads an increasingly data driven department that includes the digital content and product teams, data & analytics, marketing, customer experience, PR, communications and reputation management. Alex has been at CA for 3 years and has a background in journalism, including as the Editor at The Age in Melbourne for 4 years.
Chair
Hans Westerbeek
Professor of International Sport Business
Victoria University
