I’ve enjoyed 40 years’ experience in ‘leisure management’ having started out as ‘Lifeguard’. Senior leadership roles include Commercial Director and Group Operations Director for Everyone Active, Managing Director for mission-led charity Active Nation and Chief Operating Officer for Places Leisure. I’m currently CEO at Stockport Active CIC, an NED at ActiveXchange, and a Board Advisor to the Longevity Network. I’m a Fellow of CIMSPA and have developed and deliver a Transformational Leadership Programme for the active well-being sector. I believe that people make the world go round and am passionate about the impact that sport and physical activity can have on population health. In a nutshell, I’m persuasive and challenging of convention and always with a dollop of good humour.

Naomi is the architect of Sport England’s 10-year strategy to transform lives and communities through sport and physical activity. At the heart of the strategy is a vision of a nation that’s alive with physical activity, where people are connected to each other and the places they live through sport and movement. Before Sport England, Naomi was a consultant specialising in the design and delivery of change strategies. She worked with clients such as the NHS, Pfizer, Cancer Research UK, Lawn Tennis Association, and Unilever to help individuals, communities and organisations to make change happen.