Impact Panel 5: Embracing AI to be More Inclusive
Tracks
AI, Digital & Sports Tech
Wednesday, June 25, 2025 |
12:05 PM - 12:35 PM |
Speaker
Yasmin London
Global Online Safety Advisor And Brand Director
Qoria
Impact Panel 5
Biography
Yasmin London is a dynamic entrepreneur, and Global Online Safety Advisor and Brand Director at Qoria, a trailblazing technology company committed to ensuring all young people are safe and thriving in their digital lives.
A force to be reckoned with in empowering and building the capacity of humans in the online world, Yasmin equips people with the skills and knowledge necessary to ensure that technology enhances their lives rather than detracts from them. Her unique no-nonsense practicality is a hallmark of her approach.
With a remarkable background as a former world champion athlete and tenured police officer, Yasmin has seamlessly transitioned from elite sports to entrepreneurship and global brand advisory & leadership. Her diverse
background and unique depth of experience in online safety enable her to drive positive impact at scale in her current role. Through Qoria, Yasmin has had the incredible opportunity to impact an astounding 23 million young people worldwide, guiding them on their digital journeys and empowering them to take control of their online lives.
Yasmin's 13 years of experience serving on the frontlines of the NSW Police Force, coupled with her background in technology and television presenting, uniquely position her to deliver powerful and innovative education experiences on Digital Resilience. She has collaborated with renowned corporations such as Microsoft, Dell, Johnson & Johnson, Lendlease, EY, Macquarie Group, Telstra, Citibank, and TikTok, providing them with expert guidance and key insights into digital safety and wellbeing.
Yasmin's firsthand experience in building a successful business career from her athletic roots fuels her passion for empowering and elevating others, particularly women, to leverage their online lives for business success. Her unique blend of expertise, experience, and a ‘tell it like it is’ attitude brings an electrifying energy to helping individuals extend their achievements into lasting, impactful careers and lives.
Brent Richardson
CEO
Enrichd Group
Impact Panel 5: Embracing AI to be more inclusive
Biography
Brent Richardson is the visionary CEO behind ENRICHD Group, the 2024 Mumbrella 'Specialist Agency of the Year,' a pioneering agency redefining the intersection of purpose-driven brands and impactful outcomes. By seamlessly integrating media, consulting, sports, and ventures, ENRICHD empowers organizations to transcend traditional CSR, embedding social responsibility into their core DNA.
A former New York Google executive, where he was the youngest Account Executive in North America working with global brands like Spotify, The New York Times, and the NBA, and the son of NRL legend Shane Richardson, Brent has cultivated a unique perspective on the power of business and sports to drive societal change. Since founding ENRICHD in 2019, he has delivered a consistent 40%+ year-on-year growth, with a 50% profit increase in FY24, while maintaining 100% client and staff retention. ENRICHD champions diversity, with 50% of staff being female and 70% from non-Anglo backgrounds.
Richardson's philosophy, "Purpose as a Product," challenges the status quo. This principle is evidenced by ENRICHD's partnerships with a diverse range of purpose-led organizations, including government bodies and Aboriginal and Torres Strait Islander organizations like Goanna Academy. ENRICHD's client roster includes leading brands like Asics, JBL, Channel 9, the NRL, Rugby NSW, and Harvey Norman, alongside impactful organizations like OzHarvest, Greentech Renewable Energy, and the Investor Group on Climate Change.
His innovative "10:30 Effect" model revolutionizes athlete management, transforming athletes into powerful agents for positive change. By strategically maximizing their peak performance years to ensure seamless post-career transitions, this approach disrupts the traditional sports landscape. It empowers athletes to leverage their platforms for social impact and build purpose-driven careers, moving beyond conventional transactional relationships. This philosophy is exemplified by his work with athletes like Greg Inglis, Kennedy Cherring, and Ali Day to name a few, underscoring his commitment to unlocking their full potential both on and off the field.
Brent's journey, from coaching national championship-winning rugby teams in the US to overcoming chronic pain through a spiritual awakening in Southeast Asia, has shaped his unwavering dedication to purpose-driven leadership.
In his own words, "It took my body completely shutting down from the stress of the corporate space to try something different. My stress came from working for companies and managers that didn't align with my values and not working on what my true purpose was. These companies included MSFT & Google... After over a decade of pain... I took a long break from work and went on a healing/spiritual journey... This culminated in a trip to an Ashram in South East Asia with a spiritual healer that turned my life around. He helped [me] identify what my purpose was and what makes me happy, namely: uplifting those in need, empowering them to unlock their fullest potential and shine as their best selves."
This personal transformation is woven into the fabric of ENRICHD, making it more than just a business, but a reflection of Brent's commitment to empowering individuals and organizations to create positive change.
