Having worked in the sports and corporate sectors for 25 years Nicole brings a breadth of experience across a range of sports. Nicole is currently the CEO of Table Tennis Australia, with previous roles including Executive General Manager at AusCycling, Head of Participation Strategy at Cricket Australia and as a Non-Executive Director on the Board of Gymnastics Australia.

Sarah brings over 30 years of experience in the sports industry, having held diverse leadership roles across the private sector, local and state governments, state sporting organisations, the AFL, and currently serves as the CEO of Softball Australia. Previously, she was the Executive Manager at VicHealth, where she led the delivery of the $29 million Future Healthy strategy across Victoria—one of the organisation’s most significant initiatives to date. During her time in the AFL, Sarah served as CEO of the largest independent football league in Australia. Under her leadership, the league experienced remarkable commercial growth, establishing one of the most successful sponsorship programs in the country. Join Sarah as she shares insights into driving commercial success in elite sport, the strategies behind building high-performing partnerships, and the unique challenges of translating that success to a tier-two sport.