Leanne Bats is a dynamic leader at the intersection of sports, technology, and innovation. As Head of Digital & Innovation at Sport Waikato, she spearheads initiatives to tackle inactivity through innovative solutions. With over 15 years of experience, including roles as ex-Head of Innovation at New Zealand Rugby and ex-Regional Partner for FC Barcelona, Leanne is at the forefront of sports innovation and fan engagement. Her expertise spans digital transformation, community engagement, and emerging technologies in sport. As a thought leader, Leanne frequently contributes to industry discussions on the future of sports and community development.

James is the Head of Fandom NSW QLD at the AFL and is tasked with building out a bespoke marketing, sales and data team that works hand in glove with all facets of the AFL to foster awareness and interest of the great Australian game and build the next generation of AFL fans in priority markets.