Vickie Saunders is a global leader in athlete brand education and sponsorship. As the founder of The Brand Builders and creator of The Athlete Brand Builder platform, she empowers athletes to grow their personal brands and unlock opportunities both in and beyond sport. With over a decade of experience, Vickie has worked with Olympic committees, national sports organisations, and universities worldwide, equipping thousands of athletes with practical tools to tell their stories, build influence, and secure sponsorship. She is also the author of several best-selling guides on athlete sponsorship and a sought-after speaker, known for her engaging, real-world approach. Vickie is passionate about empowering all athletes to step into their value and thrive.