Keynote 5: The Next Generation of Technology for Sport
Tracks
Transforming Sport Through Technology
| Wednesday, July 1, 2026 |
| 11:15 AM - 12:00 PM |
| Courtyard 2 |
Details
Technology can accelerate transformation in sport, when it’s used with purpose, not as the goal. Exploring how sport and government leaders can work together to drive transformation that modernises capability, strengthens participation pathways, and scales impact across communities.
Speaker
Lauren Mowen
Founder
Clubland Australia
Chair
Biography
Lauren Mowen is the Founder and Managing Director of Clubland Australia, a B2B SaaS platform providing digital clubhouse infrastructure for grassroots community sports clubs. Built on the belief that belonging is sport's greatest superpower, Clubland gives clubs the tools to tell their story, connect their members, and build lasting community identity - from branded websites and honour boards to eCommerce, push notifications, and sports data integrations.
A winner of the National Sports Innovation Award at the 2025 National Sports Convention, Lauren is a passionate advocate for the grassroots sporting ecosystem and the communities it sustains. Based in the ACT/NSW region, she works with clubs across several codes throughout Australia & South East Asia to help them thrive beyond the game.
Peter Sprenger
Founder
Techonomy Netherlands
Transforming Sport - Global to Local Innovations
Biography
Peter Sprenger founded Techonomy in 2014 with the aim of supporting the digital transformation of sports organizations. Today, Techonomy has grown into a team of 80 professionals working from offices in the Netherlands, Switzerland, and Australia.
In addition to deep expertise in digital marketing, advanced data capabilities have become an important driver of growth within the sports industry. Techonomy has successfully developed global business cases based on this expertise and works exclusively with a select group of internationally oriented partners.
Peter is a lecturer at the Johan Cruyff Institute and the Sports Leadership Program. Prior to founding Techonomy, he established Unicem Media in 2006, which became part of the Infostrada Sports Group in 2013. Infostrada Sports is now part of Gracenote.
For more than ten years, Peter has served as President of the Dutch Volleyball Federation. He is also closely involved in international strategy as President of the Game Technology & Innovation Commission of the FIVB. Peter lives with his family in Nijmegen, in the eastern part of the Netherlands.
Sandra Sweeney
Sports Lead Partner
Deloitte Australia
How Global Thinking will Impact Management and Customer Experiences Locally
Biography
Sandra Sweeney leads Deloitte’s Australian Sports Practice. Based in Canberra, Sandra has worked with professional sport, national sporting organisations, peak bodies, government sports entities and community sport throughout her career. Bringing her skills as a marketer and technologist, and her knowledge of the Australian sports ecosystem, Sandra has a unique understanding of the challenges and opportunities facing sport over the next decade and leads a team of sports specialist that are focused on maximising the green and gold runway as a catalyst for transformation in sport.
She has a life-long love of sport having been a high-level netball player, and now a rower, and President of her community rowing club, Canberra Rowing Club. She is a passionate advocate for the value of sport, the positive impact that it has on individuals and communities.