Workshop 1.1: How Does Sport Succeed When its Business Model is Disrupted?
Tracks
Managing Sport
| Wednesday, July 1, 2026 |
| 1:35 PM - 2:10 PM |
Details
Innovation to explore new opportunities in the management and delivery of sport will have to be the new norm. Exploring the research, design and development of innovation is as important as the outcomes.
Speaker
Teale Blessington
General Manager
Netball Queensland
Chair
Biography
As General Manager – Netball at Netball Queensland, Teale is responsible for driving growth and enhancing the capability and capacity of the netball system, with a focus on participation, diversity and inclusion, First Nations engagement, and NQ-sanctioned competitions.
Teale also plays a key role in both strategic and operational aspects of government and stakeholder relations, as well as in the planning and delivery of infrastructure developments to support and advance netball at all levels throughout Queensland.
James Ceely
Head of International & New Growth – Game Development
AFL
How to Adapt a Sport for The Next Generation of Participants
Biography
James Ceely has more than 20 years’ experience across sport and government, leading national and international initiatives that connect communities and drive participation growth.
A former Senior Executive at the Australian Sports Commission, he led governance and participation portfolios, advancing system-wide reform and participation strategies.
At the AFL, James has led national and international participation, guiding a global network to achieve record participation levels and overseeing the development of new products and formats to engage emerging audiences. He now serves as Head of International and New Growth – Game Development, focused on expanding the game internationally and unlocking growth in new markets through cultural diversity initiatives and innovative ways to play.
Emma Jackson
Senior Policy Manager
Sport and Recreation Victoria
Shared Services Model Supporting Volunteers
Biography