I’ve enjoyed 40 years’ experience in the leisure management sector having served my ‘apprenticeship’ as a Lifeguard, Instructor and Duty Manager. After that I enjoyed senior leadership roles as Commercial Director and Group Operations Director for SLM (Everyone Active), Managing Director for mission-led charity Active Nation and Chief Operating Officer for Places Leisure. I’m currently CEO at Stockport Active CIC, a Board Member at GM Active and a Board Advisor to both ActiveXchange and Longevity Network. I’m a Fellow of CIMSPA and have developed a Transformational Leadership Programme for the sport and physical activity sector which I combine with executive leadership coaching. I’m persuasive and challenging of convention and always with a dollop of good humour.

Director, Sport Programs and the Play Well Research Unit at the Australian Sports Commission, I provide leadership across Australia’s sport system, driving national strategy, investment, and performance frameworks to deliver system-wide impact.

Will used to publish the UK’s rudest comic Viz but is now a named advisor on the UK 2021 HM Treasury Green Book Supplementary guidance on wellbeing economics. He is also a qualified beach lifeguard, cross country swimmer and inventor of the RuckRaft through his side hustle Above Below. www.abovebelow.sc/ Will launched State of Life in 2020 with the help of Lord Gus O’Donnell (ex head of the UK Civil Service). State of Life measures the social and economic value of the things that make our lives happier and healthier. State of Life’s methodology is recommended in chapter 5 of the UK treasury guidance and has been combined with technology to make data collection easy and practical. Will and State of Life have led pioneering studies on the social and economic value of Churches, Sport England, The UK National Lottery, Tideway Tunnel, Sizewell C Nuclear Power Plant, Girlguiding, Duke of Edinburgh Awards, local green space and more.