A Regional Partnership Manager at Sport NZ, Brent Sheldrake is guided by a simple curiosity: could digital culture become the springboard back into sport, active recreation and real-world participation for young people today? Alongside his role, Brent explores how gaming, AI and social mechanics can be intentionally designed to meet young people where they already live — online, social and always-on. Rather than seeing technology as a distraction from movement, he views it as a powerful and largely untapped entry point — particularly for those who have been harder to reach or lack confidence in traditional settings. Through this lens, he challenges conventional engagement models, asking how we can turn attention into activation, fandom into movement, and gameplay into real-world confidence, capability and community.