Wednesday, May 13, 2026

3:00 PM - 3:30 PM

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Details

In this IBM-led session, we dive into two of the world’s most iconic global sport brands — Wimbledon and Ferrari — to explore how AI is being applied at the highest level of performance, brand experience and commercial sophistication. IBM will share how its work with these organisations translates AI from concept to capability: turning data into insight, elevating digital experiences, personalising content at scale, and building the operational foundations that allow innovation to be deployed reliably and securely. The session is designed to move beyond hype and into practical takeaways — what leading brands are actually doing with AI, where the value is being created, and what sport organisations can learn from these global exemplars as they shape their own AI strategy.

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Speaker