Wednesday, May 13, 2026

3:30 PM - 4:00 PM

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Details

Explore how AI is reshaping performance, athlete welfare, data rights, governance, fan engagement and policy. Drawing on global experience, Maurits Hendriks will outline what a high-performance, ethical and human-centred AI future for sport looks like - and the decisions leaders must make now to ensure technology enhances sport rather than undermines it.

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Speaker