Fan Engagement and Monetisation
| Wednesday, May 13, 2026 |
| 12:05 PM - 12:35 PM |
Details
This panel brings together leaders from Football Australia, Cricket Australia and the National Rugby League to explore how AI is reshaping the way sport organisations build audience connection and turn that connection into sustainable revenue. Through practical examples, the discussion spans new ways to reach and serve fans — smarter segmentation, personalised content journeys, targeted offers and always-on community engagement — as well as the less visible but crucial investments that make AI-enabled strategy possible: data infrastructure, platforms, governance, skills and operating models that allow organisations to move from campaigns to continuous, AI-mediated engagement. The focus is on what actually works at scale: how to deepen loyalty, improve the fan experience across channels, unlock more value for partners, and create commercial growth without eroding trust or authenticity.
Speaker
Ben Clink
Head of Customer & Digital
South Sydney Rabbitohs
Speaker
Biography
Paul Meltz
Head of Creative, Content & Broadcast
Football Australia
Speaker
Biography
Paul Meltz is Head of Creative, Content and Broadcast at Football Australia. Previously he was Head of Content and Broadcast at A-Leagues, driving innovative match, studio and digital-first productions across Australia’s professional football competitions. Earlier in his career he held senior production roles at Optus Sport and Fox Sports Australia, producing major global properties including the Premier League and UEFA Euro 2024. His work on the A-Leagues earned Gold at the SportsPro OTT Awards for Best Digital First Production. Paul is passionate about how AI and emerging technologies are transforming sports storytelling, production workflows and fan engagement.
Greg Pell
Group Product Manager
Cricket Australia
Speaker
Biography
Greg Pell is the Group Product Manager at Cricket Australia, where he leads product strategy across digital platforms that support fans, participants and the broader cricket ecosystem. He works closely with design, engineering and executive teams to translate strategy into practical, scalable products that drive fandom and deepen people’s connection with the game. With experience spanning large‑scale transformation and hands‑on product delivery, Greg is particularly interested in how AI can be responsibly embedded into products to create meaningful experiences and drive personalisation for fans and participants alike.
